Aspire to Inspire

Can You Explain It?

Quick, tell me what you do.  You have 3 seconds to interest me.  Can you do it?

 

Did you think to yourself, 'I own a pesticide company' or 'I am in customer relations with XYZ Corp'?  Or if you are in a home-based business, did you think 'I sell XYZ brand cosmetics' or 'I am a virtual assistant'.

 

Blah! 

 

"But, that is what I do" you are saying. 

 

Yes, but the next statement from your audience is NOT going to be "Oh really, tell me more."

 

You have a few seconds to make an impression with people and while they might like you from the conversation, they are not likely to remember what you do, because, well, really they don't care.

No, really they don't.  Sad fact, but the truth.  And truth be told, neither do we.  It is just a polite question and we receive the answer just as politely.

But, what if you make them care?  Or at least sit up and take notice?  Because instead of just -oh, ho-hum, telling them what business you are in, you tell them how that business can help them.  You present yourself as "The Problem Solver."

 

Really, isn't that what marketing boils down to?

• Identifying a problem
• Offering a solution to the problem. 

So, what problem do you solve and how do you do it differently? You want to be able to say in as few words as possible who you work with, what their main challenge or frustration is, and how you help solve the problem or achieve their desired results.

 

Let's look at one of the above examples:

"I own a pesticide company" - What about saying "You know how people have a problem getting rid of such and such a pest in this area?  Well, I provide treatment for homeowners using kid and pet friendly pesticides."

What is different?  I changed a simple statement into an example of a common problem to that area and gave a benefit of my business that is of interest to a lot of people.

What will happen? The person listening now relates you to either a problem they have or that someone they know does AND they bank that information in their brain because it is different than what they have heard before and it is of BENEFIT.

  

Now, you try.  List the problems that you commonly see in your industry.  List the benefits of your product or service.   Now, it is just fill in the blank "You know how _________(fill in the blank with the challenge or frustration)?  Well, I _______(fill in the blank with the results you offer) to help those people."

 

Have an Inspired Day!

Do You Love It?

Do you have a business you love?

 

My son told me yesterday that he did not want to grow up because he didn't want to have to work - it was "NO FUN".  I asked him why he thought that and he gave me a few reasons from things he had seen in other people.  I asked him "what about Mommy?"  To which he replied "That's not work, you like what you do."

 

Those words were music to my ears.  Not to mention a teachable moment in time.  I told him, that if he wanted to have choices when he grew up, choices about what he could do, where he could work, what field he could work in and the choice to do something he LOVES, he would actually have to do the "hard part" up front.  Learn as much as he can now.

 

I want my son to LOVE what he does, so much so that it does not seem like work.

 

So, think about it again.  Do you love what you do? 

 

If not, why not?  Take a few minutes to meditate on that question.  

• Is it because you just haven't found something that strikes your fancy, but you will know it when you see it?  
• Is it because you really don't believe that it is true you can make money from home - that only the lucky few are able? 
• Is it because you are still looking for the "one, best, absolutely ground-breaking" business out there that no one else knows about and will make you money instantly? 
  
• Is it because you just can't pull the lever and make the commitment to creating an income from home?
• Is it because you don't have the skills yet?

If yes, why?  Take a few minutes to meditate on this question.

• What do you love about it?
• Do you love the work or just the money you can make?
• Do you vomit that love all over everyone around you?
  
• Or, are you a secret agent afraid to tell anyone what you do?
• Do you love it enough to learn how to make Yourself marketable?

I hope you are finding the tools you need to turn your "no" into a "yes".  I will be giving you even more 

 

And if you already say "yes" - I hope I am giving you the tools you need to make it even better!

 

Now, let's find something that inspires you to say "Work, what's that?"